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Thursday, 06 May, 2021
The influence of PR in elevating Duke-NUS brand recognition
The team at Duke-NUS developed and grew its local and international media contacts by cultivating new contacts and tracking key journalists’ COVID-19 coverage. In engaging local and international media, it actively reached out to mainstream and scientific media in Singapore and overseas to pitch its news releases, opinion pieces and comments on topical issues. In positioning the views from Duke-NUS scientists, the school leveraged its strong research capabilities and proven track record in SARS-related research.
Original article: The influence of PR in elevating Duke-NUS brand recognition